Current situation and development of the hottest d

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The current situation and development of digital printing in the Chinese market (III)

the application status of digital printing in various market segments

the application of digital printing can be roughly divided into the following four market segments, of which the commercial printing market is the most active. They are introduced below

bill printing Market: public utilities, telecommunications, postal services, all kinds of tickets, banks, securities, insurance and other bills carry some variable data, and the personalized characteristics are becoming more and more obvious. Therefore, there are more and more opportunities in the digital printing market that can realize personalized and variable data printing in this field

at present, due to the monopoly and semi monopoly characteristics of China's telecommunications, postal, railway, aviation, banking and other industries to varying degrees, relatively more humanized services under foreign high marketization could not be formed in 2008 in terms of service awareness, market access and so on. It is difficult for the general public to obtain bills printed with their own exclusive personalized information, and it is difficult for digital printing to be effectively applied on a large scale. Take the growth of toner digital printing machines as an example. In 2003, Fuji Xerox increased by 72 units compared with 2002, and HP lndigo increased by 21 units. The number of these two major manufacturers and the establishment of full intelligent production line code printing machines are applied in domestic commercial Express Printing, organ printing, finance, telecommunications, publishing, packaging, and ticket printing industries. This can only show that the application pace of digital printing in the above-mentioned fields in China is gradually accelerating in 2003. However, if postal services, banks, railways, airlines and other industries do not form relatively personalized high-quality services and break the monopoly of bill printing, the return of digital printing in this field is not just around the corner

commercial printing Market: different from general publications, the commercial printing market is characterized by the pursuit of "zero inventory". Improving efficiency and reducing waste are increasingly recognized by foreign enterprises, and this consumption concept has affected and is affecting domestic enterprises. "Zero inventory heguoliang said" will gradually be pursued by all kinds of large and medium-sized enterprises. Training materials, advertisements, instructions of customized products, various recipes of hotels, samples of exhibitions, color business cards, graduation certificates of schools, personalized picture albums, etc. all form a desire for digital printing in short and ultra short versions

in the user survey of digital printing machines conducted by the printing and Packaging Institute of Huicong Industry Research Institute, it is found that at present, Express Printing stores are mainly widely used in this segment of the market. The users and demand of commercial printing are relatively large, the business grows fastest, and the profit of express printing shops is considerable, so the competition among the industry is becoming increasingly fierce

book printing Market: the circulation of hot spots in book sales is faster and faster, the number of prints is less and less, and the cycle of book printing must also be shortened. Publishing on demand will be the ultimate development trend of the publishing industry. This change makes it possible for the publishing industry to use digital printing machines to achieve on-demand printing

in terms of the current development of offset printing and digital printing in China, it is only "possible" for the publishing industry to adopt digital printing, but this does not mean that the publishing industry must be "insulated" from digital printing. Sample books, personal books (such as only for giving away to relatives and friends, so the number is generally less than 100), books of commemorative significance to customers, and even some books with broken editions, which belong to the special needs of short edition printing, are generally unable to be met by traditional offset printing plants due to cost considerations, but can be easily solved under the characteristics of digital printing technology

anti counterfeiting printing Market: after China's accession to the WTO, intellectual property rights have been paid more and more attention. In anti counterfeiting printing, many variable data methods such as two-dimensional bar code need to be used to realize, while variable utilization examples must be completed by digital printing machines. Therefore, digital printing has great market potential in anti-counterfeiting printing. At present, in the actual operation of digital printing, the application of digital printing in anti-counterfeiting at home and abroad is very limited, more at the theoretical level

domestic digital printing machine brand and installed capacity survey

the change of installed capacity of digital printing equipment in China may show the development status of digital printing in China. In the past three years, the installed capacity of digital printing machines in China has increased more and more. 2005 will be a year of rapid growth for the digital printing industry. In 2002, the total installed capacity of digital printing machines in China was about 317. By 2003, this number had risen to 743 (data from "must win"), with a growth rate of 134%. By the first half of 2004, the growth rate had exceeded 170%. From the perspective of printing machine category, although China's rapid printing industry has developed for many years, high-speed digital printers (including digital copiers) are mainly used in the market. In terms of regional distribution, it is mainly concentrated in economically developed Guangzhou, Shenzhen, Shanghai and Beijing. The most fundamental reason is the imbalance of regional economic development. At this stage, the digital printing consumption market, which itself belongs to the service industry, mainly comes from large enterprises, including multinational corporations, various types of exhibitions and state organs, while Beijing, Shanghai, Guangzhou and other cities have a high degree of economic development, diverse and rapid development of industrial types, which has formed a large demand for digital printing consumption

according to the survey, the main brands of digital printing machines used in China are: Fuji Xerox, HP lndigo, Kodak nExpress, Xeikon, Canon, Ossi, founder Yinjie and Kodak Wanyin. It is also understood that HP and IBM also have a certain number of users in China

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