Current situation and development of the hottest d

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The current situation and development of China's digital printing market (1)

first, digital printing is growing rapidly

generally, there are two kinds of "digital printing" technologies we talk about. One is the printed digital printing technology, such as in-machine direct imaging printing technology represented by Di, 74 karat of gaobao company and QM Di 46 of Heidelberg company; The other is plate free digital printing technology. The printing technology represented by laser imaging technology and inkjet technology can carry out variable data printing and realize different printing, such as Fuji Xerox docucolor series and HP indigo press1000. The latter digital printing technology is mainly discussed here. Ten years ago, the term "digital printing" first appeared in Rupa 95, which proposed to comprehensively carry out the transformation of old and new kinetic energy in Shandong Province. According to the statistics of Pira in the UK, the digital printing industry has occupied 9% of the printing market, and it is expected that by 2010, this figure will rise to 20% - 25%. According to the latest prediction of cap company in the United States, from 1999 to 2004, Japan's on-demand printing market is growing at an annual rate of 50%, which will exceed the annual growth rate of 20% in North America and 21% in Western Europe. From the change of business volume of the printing industry in recent years, we can also see the strong growth of "digital printing" and "digital printing pamphlets"

II. Development status of digital printing in China

manufacturers of digital printing machines have launched fierce competition, and digital printing will grow rapidly in the next few years. This trend can be seen from the sharp growth of sales volume of digital printing equipment suppliers in China year by year

Fuji Xerox, the main models in the Chinese market: color digital printers docucolor 2060, docucolor 6060; Black and white digital printers docutech 6100, docutech 6135. Fuji Xerox black-and-white digital printing machine docutec7, when starting up, raised the swing lever by hand and suddenly put down the H series. The world's installed capacity is 24000 units, and the color digital printing machine docucolor 2060. So far, more than 7500 units have been sold worldwide (1/4 of which are sold to customers who have traditional offset printing machines). Similarly, Fuji Xerox also has the largest number of digital printing customers in China, of which more than 100 docucolor 2060 have been sold, and more than 300 docutech series have been installed in China

HP, the main models in the Chinese market: HP indigo press1000 and HP indigo press3000. HP indigo has a global installed capacity of 4000 sets, 17 sets in 2002 and 32 sets in 2003. According to the company's estimate, 70 ~ 80 sets will be installed in 2004, with an increase of 100% in China. About the structure and daily maintenance of spring testing machine, the relevant person in charge of indigo Asia Pacific business of P company even believes that the development level of digital printing in China can be close to that in Europe and the United States in 5-10 years

Ossi, the main model in the Chinese market; DS8000, DS6000 series. At present, the digital printing machines sold by Ossi in China are mainly black-and-white, of which more than 1 is sold through its agent Baixing electronics in China. If the machine is equipped with a computer, 50 black-and-white digital printing machines are mainly used in postal, banking, insurance and other industries

Heidelberg, the main models in the Chinese market: DM9110 black-and-white digital printer and Np2100 color digital printer, which has just entered the "new era" in China. DM9110 has sold more than 10 units in Greater China, and the "new era" Np2100 was the first to settle in China at the beginning of 2004 and installed in Beijing

ibm, the main models in the Chinese market: infoprint color 130 color digital printer, infoprint 70 black and white digital printer

III. problems in China's digital printing market

although China's digital printing made a breakthrough in 2003, all digital printers have achieved unprecedented sales performance, and there have been significant changes in the number and regional distribution of customers, at the same time, we should also see that China's digital printing market still has the following problems

1. The regional development of digital printing is uneven

there is an imbalance in the level of economic development in China, and there are also great differences in the distribution of digital printing. It has developed rapidly in Shanghai, Beijing and Guangzhou, while it is relatively backward in other cities and regions, and some regions are even blank. Judging from the current application situation, digital printing has shown its strength in key cities such as Beijing, Shanghai, Guangzhou and Shenzhen. These cities are transforming into international metropolises, with many large and medium-sized companies at home and abroad. People have newer ideas, and it is easier to accept new things. The demand for personalized printing and on-demand printing is growing rapidly. It is worth noting that when digital printing has made a market breakthrough in key cities, it is bound to march into other cities with trade interaction and talent flow

2. The development of digital printing industry is uneven

the user group of digital printing can be divided into working type and business type. Users in banking, telecommunications, postal systems and other industries who use digital printers to complete heavy printing tasks in their daily work are all working users; For business users, digital printing equipment is a tool for making a living and development, such as graphic center, business printing center, etc. this market has just started and needs to be standardized. Generally speaking, the business digital printing industry still lacks sufficient financial resources, industry knowledge and management skills, and needs further development

3. The development level of digital printing is relatively backward

the level of prepress processing technology is not high, the quality of employees is not high, and there are few professionals. At the same time, variable data software, database technology and post press processing technology and equipment supporting digital printing can not fully meet the needs of digital printing, especially post press processing, most of which are semi-automatic manual operations, so that it is difficult to produce high-quality products. With the continuous improvement of technology, this gap is gradually narrowing

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